Factors of Success

International direct marketing has developed rapidly in recent years. In practice, it has increasingly moved away from the narrow definition of an individual cross-border direct marketing activity. Today, the process is usually implemented, to varying degrees, by specialists from both sides of the border.

Factors of Successful International Direct Marketing

Experience in international direct marketing also helps enterprises to run domestic campaigns for target groups of foreign origin. What is more, international direct marketing has, to a certain extent, begun to move away from a narrow spatial definition. In some respects, the development of international direct marketing therefore mirrors the increasing globalization of many societies. At approximately US $46 billion, international direct marketing is now a major activity, and one that continues to grow exponentially.

Reasons why the importance of direct marketing is on the rise as overall conditions have changed

Market trends

Market fragmentation
Evidence of saturation
More intense competition
Increased customer orientation
EDP development, database marketing

Aspects of consumer behavior

Changing values: Individualization trends, differentiation
Consumers experiencing information overload
Rising expectations
Consumers increasingly more selective
Rising costs for communication and sales

Advantages of international direct marketing

Accuracy

Lower wastage
Rising costs for classic communication and sales

Customer orientation

Customer loyalty
Individual customer relationship
Personal touches

Efficiency

Personalization
Greater attention
Competitive advantage

Flexibility

Flexible use
Internationalization

Managing success

Calculating effectiveness
Calculating rate of return
Testing options

DHL Worldwide DHL Worldwide

DHL Worldwide

Visit other local DHL websites.

Select a region
Select a country

Case Studies

Take a look at selected successful stories.
More about Case Studies

Mail